Modern consumers are interacting with companies via a digital platform. More consumers are purchasing products online, researching companies online, and sharing their experiences through social media sites.
The increase in digital interaction has made content marketing a major area of focus for companies looking to improve their marketing efforts. If you want to maximize the success of your content marketing strategy, you need to include video content on a regular basis and can do this with the help of a digital experience agency.
1. Engage the Senses
One of the reasons why video content is so powerful is because it engages the senses. Consumers are more likely to experience an emotional response to visual images combined with an auditory experience than through reading written content alone.
You want to evoke an emotional response with your content marketing efforts, since this emotional connection can help consumers feel more connected to your company. Connected consumers become loyal customers, helping bolster your company's profitability over time.
2. Go Viral
The ultimate goal for any content creator is to publish information that goes viral. In order for consumers to feel like they want to share your content with their family and friends, you need to publish information that is interactive and powerful.
Recent studies show that video content is shared 12 times as often as written copy accompanied by an image. You can use this information to your advantage by producing video content that will be shared several times.
Each time video content is shared, you are reaching a new potential customer with your marketing message. No additional money is required to reach these new consumers, making shared video content an affordable marketing avenue for smaller business entities.
3. Foster Trust
A certain level of trust needs to exist between retail companies and their consumers. This is especially true for retailers who offer a selection of products online. A consumer shopping online doesn't have the opportunity to physically examine a product before making a purchase.
Adding video content that shows how a product can be used will serve as a viable substitute for personal interaction. Instructional video content can help consumers feel like your company is selling a trustworthy product, which makes a purchase more likely.
Today's marketing requires that companies create a positive digital experience for their customers. Potential consumers will respond positively to video content, so take action to ensure that you are incorporating video into your content marketing strategy on a regular basis.
